Swissbau Innovation Lab
Photo: ATR

Swissbau Innovation Lab

Swissbau Innovation Lab - Special show for digital transformation 2018
The Swissbau Innovation Lab addressed the current issues of digitisation and thus hit the nerve of the times. The special show for digital transformation made it possible to experience the opportunities and relevance of new technologies in the construction and real estate industries in a variety of ways and created the right stage for digital innovations. The lifecycle of a property was the leitmotif that showed how buildings will be planned, built, used and operated in the near future. Anarchitekton was invited to develop the concept for the special show over a period of one and a half years and to supervise the creative implementation of the «Innovation Lab» and the «iRoom», the new Swissbau special show, in close cooperation with I/E/U Consulting AG. Part of the «Innovation Lab» was the «iRoom», in which the Swissbau audience was interactively brought to life the transformation of the construction industry through actors from three perspectives.
The Swissbau special show «Innovation Lab» consisted of:
The «iRoom»: the interactive experience room for digital planning, construction and operation.
The «Innovation Village»: the presentation of the latest products and solutions.

Client
MCH Swiss Exhibition (Basel) AG, Swissbau, Rudolf Pfander

Project management
I/E/U Consulting AG, Hans Jörg Luchsinger, Fabian Cortesi and team, www.ieu.ch

Text and direction
Sarah Gardener

Drama
Rolf Brügger, Sabine Fehr, Michael Fuchs, Martin M. Hahnemann, Marie-Louise Hauser, Ann Klemann, Sabine Schädler, Roland Suter

Video
Christoph Oertli

3D visualizations
DesignRaum GmbH

Exhibition and staging
Anarchitectural GmbH